Weekly Newsletter

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Nike Wholesale Pivot Wins, China Slows

Nike Wholesale Pivot Wins, China Slows

Plus: arc'teryx's Tibet fireworks backlash exposes ESG stakes in China

Avinash Duggempudi
Avinash Duggempudi
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NikeSkims Sets Launch Date

NikeSkims Sets Launch Date

Plus: Salomon fuses culture and tech to create exclusive trail style

Avinash Duggempudi
Avinash Duggempudi
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Nike’s Chief Sustainability Officer Departs

Nike’s Chief Sustainability Officer Departs

Plus: Why last click undervalues channel revenue by over 90%?

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Gymshark tests footwear with R.A.D ahead of SoHo flagship

Gymshark tests footwear with R.A.D ahead of SoHo flagship

Plus: TSN Launches Shoppable TV With Shopsense AI

Weekly NewsletterWeekly Newsletter
Kelce x AE Redefines Gen Z Apparel Drops

Kelce x AE Redefines Gen Z Apparel Drops

Plus: Suunto’s new Race 2 pushes heart-rate accuracy wars

Rafe Houston
Rafe Houston
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ESPN Bet Doubles Down On Integrated Fandom

ESPN Bet Doubles Down On Integrated Fandom

Plus: Nike eyes China growth, with outdoor sports revamp at the center

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Wellness Spend Rises, Activity Falls: Outdoor's Challenge

Wellness Spend Rises, Activity Falls: Outdoor's Challenge

Plus: Jeep and Energizer go big on trail tech

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Sports & Outdoors | Wearables Win With Events: Xiaomi’s Playbook For Loyalty

Sports & Outdoors | Wearables Win With Events: Xiaomi’s Playbook For Loyalty

Plus: WNC outdoor brands rebuild through partnerships and local-first commerce

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Sports & Outdoors | Stanford And Acer Forge Tech-Driven Fan Playbook

Sports & Outdoors | Stanford And Acer Forge Tech-Driven Fan Playbook

Plus: Polyester drives waterproof textile boom toward $4.7B market

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Sports & Outdoors | Activewear Brand Urges Consumers To "Stop Chasing Perfection"

Sports & Outdoors | Activewear Brand Urges Consumers To "Stop Chasing Perfection"

Plus: Connected bikes race toward $2.6B North America market

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
Sports & Outdoors Newsletter | 👟 Adidas Back On the Rise

Sports & Outdoors Newsletter | 👟 Adidas Back On the Rise

Plus: 🎯 The #1 marketing mistake sports brands keep repeating

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
Sports & Outdoors Newsletter | Fospha’s Halo Effect Research Exposes What Really Worked This Prime Day

Sports & Outdoors Newsletter | Fospha’s Halo Effect Research Exposes What Really Worked This Prime Day

Plus: 🏬 Why DTC brands are going brick-and-mortar in outdoor retail

Rafe Houston
Rafe Houston